At – and a bit after – my internship at Lowe Amsterdam I was asked to come up for an idea for their new website. This eventually led up to the concept of interactive shopping windows. In my opinion it could nicely show the key element in an advertising agency; selling stuff. Each part of the website would be visualized true a metaphoric shopping window. To make a more interactive feel to it, the shopping windows would be constructed like a diorama. Which gives a nice feeling of depth to it.

Sadly Lowe Amsterdam due to circumstances did never finished this concept. Nevertheless, all the shopping window photo’s were made. In the end we at least ended up with a nice set of photo’s.

The photo’s are made on film by Maarten Kools, a photographer who already made a nice set of like-wise images. So they hired him to do the work. He also brought in a stylist Isis Vaandrager, which helped a lot in searching for the ideal locations. And there was me doing the art direction…