At my internship at Lowe Amsterdam I was given the assignment to make an ‘image’ for a new daughter-firm called Hoera® (hurray in English). The graphic logo was already there but it was lacking to communicate the pure joy and celebration. After an extensive period of experimenting I ended up with the above image. After the completion of this image, I also made the stationary and business cards.

Folding the printed side of the stationary inwards and putting it into the plastic envelope, makes to see the back printed with silly strings, like a wrapped present. This idea is finished by adding colourful yellow labels on the envelope; like receiving a true present.